Creative Direction by OKRP
PROJECT DETAILS
The All In Illinois campaign is a public awareness initiative that encourages residents to take action to slow the spread of COVID-19. It promotes actions such as wearing masks, social distancing, hand washing, and staying home when sick. I supported the OKRP team in extending the look and feel across display ads, owned social posts and rich media paid social placements. I extended varying scenes across a range of touch points while evolving the illustrations, type treatments, colorways, video assets and more.
Design | Social Channel Extension | Illustration Colorways | Video Direction | Storyboards
PROJECT DETAILS
This immersive multimedia experience was designed to showcase crucial components of the DCEO covid safety campaign and raise awareness about safety measures during the holiday season in the Chicago community via Facebook and Instagram platforms. The recently launched placement facilitates the use of video, motion graphics, messaging, and imagery to help promote a safer Chicago for all.
