PROJECT DESCRIPTION
Imagine a campaign that celebrates the unique personalities of your members brimming with personality, authenticity and breakthrough vibrant hues and you’ve got the “How Do You Raise?” campaign. As the holiday season approached, we took center stage and shared real stories from real members across digital and offline channels to reinforce the savings potential of the brand. We created 6+ personas that reflected our top performing categories complete with a unique palette, persona name, a featured member and a unique illustrated lockup. Each member took part in a high energy shoot resulting in 15, 30 and 60 second spots and a set of photography for each persona to be used cross channel throughout the holidays.
Our multimedia content artfully captured the vivid personalities of each member, spotlighting their innovative and customized ways to save, highlighted the categories of focus and re-enforced the benefit of the Raise brand. The result was a captivating and distinctive campaign that solidified trust, struck a chord with both new and existing customers and reinforced our brand's unique value proposition.
